Wednesday, December 20, 2006

Search Engine Optimization

OK I gotta vent a little.

First read this: Newswire Today Press Release

Ok the guys at MRPWebmedia (I will give them a link there and it will help their Search engine optimization!!) are exactly right and they are incredibly wrong!!

What they are right about:

1. Presentation is essential, content is King and cool websites get people talking. I paraphrased there a little. I agree with those points intensely and we handle all of our clients with those points in mind. I will go one step further and say that the crew at MRPwebmedia makes phenomenal designs and graphic presentations. I mean it, they are really good designers.

What they are completely wrong about: (I won't paraphrase here)

1. Jerry Bader, Senior Partner of MRPwebmedia say there's a better way for companies to deliver their messages and improve their bottom lines - "For some time we have been preaching the importance of delivering the marketing message and that your message should not be corrupted or distorted by techniques aimed at attracting search engine robots well driving away real people who may actually be potential customers."

It doesn't have to be corrupted there is a middle ground that accomplishes both!
Look at Underground Vaults and Storage, read Mitchell's blog
here and realize that the Search Engine Optimization we do for them is leading to on average 75-90 people a day being exposed to underground Vaults and Storage services. And those people that are being exposed are there because they were searching Google, Yahoo, MSN or some other search engine for the types of services that UVS offers. And the site looks great!!!!(LogicMaze consulted for SEO on this project with UVS and Entermotion , Entermotion designed the site and did a great job.) (LogicMaze continues to perform SEo for UVS today.)

"Small companies are using multimedia to get the edge on their larger competitors who still have their heads buried in the search engine optimization sand".

Wow, this guy has it completely backwards. Let's look at ... You wanna talk about little guys, try matching Jeepsandstuff up against JC Whitney or Quadratec. No chance they could sell anything in a market where they compete with the likes of those corporate giants, right? Wrong! Jeepsandstuff hired LogicMaze to help them get people to their site. They knew that if people came to their site (which they built themselves in Yahoo Stores) they could offer great selection and superior customer service and make a go of competing with the big boys. Do this, go to MSN and search for Warn jeep bumpers , you don't think that does incredible things for Jeepsandstuff's ability to sell Jeep bumpers ? (They are number one and number two out of over 60,000 results if you didn't take the time to go look)

3. "you can't be afraid to make a strong statement if you want people to sit-up and take notice, especially if you are fighting a tidal wave of misconception."

John Kerry made a strong statement once too. Didn't work out so well! MRPWebmedia is trying to rock the boat a little with this campaign they are launching and that's cool, right up until a business that hires them on ends up with a cool looking web project that no one ever visits.

4. Bader's continuing efforts from numerous articles written advocating the power of using the human voice and image to deliver marketing stories over the Web was finally getting through to companies who were fed-up with the cost and ineffectiveness of continually chasing the holy grail of search engine optimization.

Search Engine Optimization is not a Holy Grail, it is attainable on can be accomplished with a very small budget, based on individual companies goals. Let's look at
Ashlenz Outfitters ! Kevin from Ashlenz hired Logicmaze to design a new website for his Outfitting business in Pike county Illinois. If you know anything about deer hunting you know that Pike County Illinois is the Promise Land. Well so do about 57 other outfitters, all in one county! It's a dog eat dog world trying to run an outfitting business in Pike County and trying to be the outfitter that someone finds, much less chooses is a daunting task. Kevin called on us to build him a cool website (click here to see it, it's cool!) It has flash slideshow presentations, incredible amounts of great imagery and a neat precise look to it. Then Kevin mentioned to us that he had spent XXXXX amount of dollars traveling to trade shows in 2006 and didn't feel like it amounted to any new clients. So we suggested Search Engine Optimization would be a better way to spend those dollars. WE WERE RIGHT!!! Ashlenz Outfitters in the last 49 days has recieved over 60 inquiries from hunters want to go deer hunting or turkey hunting with them. Know how those folks got to his website?? Go to and search for Illinois Hunting, or even better search for Deer hunting, Ashlenz is number 4 out of 8.3 million results. Search Engine Optimization is the most effective advertising tool in the world. It takes your advertising dollar and puts your message in front of potential clients who are actually looking for your product or service.

Everything in italics is directly from
Newswire Press Release !



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