Monday, August 13, 2007

Seth Godin

If you are in business or just trying to succeed in life you should really read Seth Godin's blog here. I read a lot of blogs and really feel like post in and post out he is the guy I agree with and learn from the most. Until today... My Google Reader had this post at the top of my marketing folder today and I have to say this is the first time I think Seth is off target. Good Enough is always Good Enough!

Here's my explanation:

It's is about redefining your definition of good enough, not trying to continuously make a project better. Campaigns and Strategies have to be remarkable true, but is remarkable good enough? Well yes, most of the time it is. Creative people are the ultimate example. Creatives can look at a first draft and tear it apart, usually a good idea, unfortunately they can look at they 400th draft and tear apart as well. Sooner or later a plan or strategy has to be "GOOD ENOUGH" and then executed violently. The success of any project just depends on what your definition of "GOOD ENOUGH" is!!

A good plan violently executed now is better than a perfect plan executed next week.
George S. Patton

Obviously this is all subjective semantics, don't worry Seth I will keep you in my Google Reader!!!



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