Friday, August 11, 2006

Flat Iron Meats - The Power of Technology at Your Dinner Table

Let it be said that I am not a big steak person myself. I enjoy a steak every now and again, but it isn't something I crave except on rare occasion. Add to that fact my concern over what happens when the mega-corporate mindset gets applied to every aspect of livestock management and we end up with things like mad cow disease. And lastly, take into account my own interests and geek-like attraction to technology. Roll them all together and you'll understand why I am interested in one of our more recent clients - Flat Iron Meats.

Here is a company that offers not only premium quality selections of beef, raised without growth hormones of any kind (a rarity these days), but also uses technology to be able to track the complete history of each and every cow - from birth to the table. Using RFID (radio frequency identification) technology - the people at Flat Iron Meats keep track of a huge quantity of information about every animal.

Flat Iron Meats works only with small to medium sized producers and feed lots that adhere to their extremely high standards. None of their animals are ever fed any animal by-products. They don't even come into contact with animals from feedlots or producers outside of their network. The most succinct phrase that can be used to describe this tracking process for their animals and meat is "identity preserved and source verified". Pretty hi-tech stuff, all the way around.

Based here in Hutchinson, KS, Flat Iron Meats ships their steaks, sausages, jerky, and other beef products all over the United States. LogicMaze is excited to be able to help present this company to the entire nation, and eventually the international community (look out, Japan!).
Whether with our website design or full-fledged marketing campaigns, LogicMaze looks forward to driving the business for Flat Iron Meats through the roof.


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