Friday, May 19, 2006

IronPals.com - Pals Products update and a growing marketing believer


For those of you who have been closely following this story, I have a production update on the further development of the new site for IronPals.com, the face of Pals Products, LLC.

LogicMaze has continued development on their revised site, streamlining the content delivery side of the site's architecture for a number of reasons. The largest three of which are faster site load times, greater visibility to your major search engines, and easier maintenance/expansion when the site's content needs to change or when new product lines are added.

I have also begun the process of editing video content for the site to act as instruction and illustration of several of their product lines. Reading my blog entries you will hear me talk repeatedly about my own interest and passion for motion graphics and interactive content. Call it a throwback to my video gaming roots as a kid - but in the present it makes me extremely interested in any content that can engage the viewer/client on more than one level.

Whether you're talking about communicating an artist's motives for a body of work or putting the extra shine on the products or services that your business offers - the research on the effectiveness of rich content media can hardly be denied.

So what do I get out of this particular blog entry? On one hand, something that I already knew and was convinced of - that engaging content is worth the time and trouble for the effect it has on the audience (schlock that is just quickly thrown out there is just as quickly forgotten).
On the other hand, something that I am rapidly coming to appreciate - that a thoughtful and experienced approach to website design can reap benefits far beyond a site's appearance. In the case of a business, it can mean the difference between surviving and thriving.

With a little blatant self-promotion here, I feel comfortable in saying that LogicMaze is only concerned with those things that will allow our clients to do the latter - to THRIVE.
As that is the only way that we can thrive ourselves.

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