Wednesday, November 08, 2006

Full Service Advertising??

Marketing from Wikipedia.

Advertising from Wikipedia .

Ok that's great, but what the hell does it mean?

At LogicMaze we have been exploring the advertising and marketing worlds from a small to medium sized business perspective very hard for the last 3 years.

Here's how we see it:

Small to Medium sized businesses spend gazillions of dollars (made that up!) and just as many hours trying to figure out the best way to properly market their products/services every year. About 88% (I made that percentage up but I would bet it's actually higher) of it is a waste of time and $$$. This is alarming, at least it should be alarming if you are a business owner. But, (dramatic pause) there is another fact that we find even more alarming!!! An even bigger percentage of business owners don't even know if it's working or not, they don't track it!!! Most don't even know how to track it! Some of the marketing they are doing is not track able!!!

What do we mean by wasted?

This is the easiest question in the world to answer. If you don't see positive results from a dollar spent or a minute devoted to marketing and advertising, you just wasted that dollar or that minute. Plain and simple. Is that to say that it all works all the time? Of course not, but if your aren't tracking it, learning from mistakes and constantly fine-tuning your marketing strategy, your wasting $ and minutes.

So what do you do??

Option 1: Do your marketing yourself and just work real hard to get better! If you have a business and you have time to take on your own marketing tasks, you aren't busy enough running your business. We have people at LogicMaze who we pay to market our company as we spend time running our company.

Another thought is this: say you are an exterminator, you kill pests. I can kill pests in my house, why do I need an exterminator? I can run around all day killing spiders and setting mousetraps and trying to figure out how to see if I have termites and then buy a hundred different gadgets to rid myself of bugs,that's easy right!!! Or I can hire a professional, use my time more efficiently, get the job done right and probably get more results for dollars spent! Huh?

Option 2: Hire an employee to be your Marketing Department. Not a bad idea if you can afford it. If you hire someone with any experience, they are gonna cost a decent salary. And... Now you are paying another salary plus the marketing expense you will incur. Huh??

Option 3: Hire a traditional Ad Agency to take care of it for you. This is the best option so far!!! A lot of great Ad Agencies have done incredible things for many a company. But, Can you afford them? The good successful Ad Agencies (for the most part) are looking for the next huge contract. The next GM or Ford or Boeing. Good luck!

Option 4: The LogicMaze option. Don't get me wrong we don't think we have it all figured out and we haven't come up with the next great pyramid scheme to drain your companies bank account.

Here's our Full Service Marketing philosophy: We want to help small to medium sized businesses integrate marketing plans, strategies and programs that make them more money. Period, that's it!! We figure if we take companies and make them more money, they will like us (little humor there) and they will have more money to spend on marketing in the future.

We also truly believe that through a proper blend of traditional marketing approaches and internet based marketing approaches we can modify any marketing plan to become more successful and definitely easier to track. A better way of getting Your word out that comes with undeniable proof that it is working? Sounds like a mythical creature huh? Just contact us a we will tell you all about it for free!! We even have proof that it works and we will show it to you.



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