A truly brilliant ad campaign
This is brilliant.
Every City, Town and neighborhood in the country is trying to get people to move to their space. Louisville has realized that they don't want everyone in the world to move to their city. Really if 1% of the people that watched these videos checked out the possibilities of moving to Louisville, this campaign would be a huge success.
I love ads that get really close to crossing the PC line but don't create an ad just for that purpose. Remember the Quiznos ads with the little rats? No kidding I have not eaten at Quiznos since!